About Us

Nurturing Gratitude is at the Heart of Plantitude

At Plantitude, gratitude and sustainability are more than just principles—they are the foundation of everything we do. Founded by Christine Hiew, our mission is to sow seeds of gratitude across nature, communities, and individual lives, one step at a time. We strive to make a positive impact through our products and workshops, reflecting our deep commitment to sustainability, social responsibility, and mindful care for our planet.

Plantitude Logo Earthy Orange (1)

Reclaim Empower Inspire

Planting Seeds of Gratitude

Our Vision

To nurture gratitude towards nature, communities, and everyday living, fostering a culture of thankfulness and sustainability.

Our Mission

To reclaim resources through upcycling, empower communities, and inspire others to embrace gratitude and eco-living.

  • Reclaim – Transforming landfill waste into stylish and functional products.
  • Empower – Supporting communities in need and uplifting livelihoods.
  • Inspire – Spreading the message of gratitude and sustainability.
The beautiful Danish spring landscape

Our Key Impact Areas

Sustainable Solutions

Embracing our zero-waste approach: Refuse, Reuse, Repurpose, Repair, and Recycle. Our products and workshops save discarded materials from landfills, turning them into functional products with style and promotes a circular economy.

Community Empowerment

Creating meaningful opportunities for communities in need. Our Upcycled-Handwoven products empower tribal women and artisans in India, providing them with sustainable employment through innovative plastic waste reuse.

Wellness & Gratitude

Promoting holistic wellness through gratitude and sustainable living. Our gardening and upcycling workshops rejuvenates the mind, encourages mindfulness, and offer fun bonding activities.

How It Started

Our Journey of Gratitude

In 2016, Christine Hiew was diagnosed with Stage 4 Lymphoma. Throughout her treatment and recovery, she found strength and resilience in gratitude. This life-changing experience inspired her to create Plantitude—a platform dedicated to spreading appreciation and promoting sustainable living.

Founder photo

Christine's journey embodies the spirit of Plantitude, aiming to nurture gratitude and sustainability in every aspect of life.

Gratitude saw me through the toughest times and opened my eyes to the true abundance of life.

- Christine Hiew, Founder